GNC or General Nutrition Centers is a company focused on the retail of various nutritional and health products. This company was initially started by David Shakarian in Pittsburg, Pennsylvania in 1935. In the 1960’s, the health food craze gave Shakarian the boost he needed to expand his business beyond the state.
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GNC LiveWell specializes in retailing their “in house” brands of health supplements such as their multivitamins, body building supplements, herbal remedies, weight loss products, sports drinks and various energy products. They also retail other brand names which sell the same types of supplements in their “store within a store” locations.
David Shakarian remained at the helm of General Nutrition Centers (GNC) for 24 years until his death in 1984. The company was later acquired by Numico in 1999 but was later sold to Apollo Management in 2003. After four years, the Ontario Teacher’s pension Plan together with Ares Management bought the company in 2007. GNC Holdings went public in 2011 after an initial public offering of 350 million USD.
Since its conception in the 1960’s GNC has expanded to more than 6,000 retail stores scattered all over the United States. They have also expanded their reach by opening retail outlets in 49 countries worldwide. Their GNC LiveWell in Australia has managed to open shop in 3 major cities namely Brisbane, Sydney and Melbourne.
GNC LiveWell has taken a major revamp and rebranding of their name. The overall look of the company has been changed down to their retail stores around the globe. Major changes in retail outlets include the mounting of LCD monitors, glass display cabinets and even a refrigerator in the back for cold beverages.
Over the years, several formulas owned by the GNC LiveWell group has undergone testing by the ConsumerLab.com based on the guidelines set by the FDA and USP (US Pharmacopeia). The products passed the tests and have even met the labeling requirements set by the US-FDA.
GNC LiveWell greatly supports scientific research and new product discoveries which will help improve their clients overall health. Being the largest health food store in the world the company’s advocacies include truth in labeling, ingredient safety and product potency. GNC LiveWell prides itself in selling products which have adhered to their own strict standards.
However, the company has been sued several times for “cannibalism” by their franchisers. They claim that GNC works hard in bankrupting them by opening stores in close proximity to them and offering lower or discounted prices. This allows customers to thin out, eventually forcing the smaller competition to close their shops.
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Related sites:
- Wikipedia entry on General Nutrition Centers.
- Their Facebook page.